The platform is rolling out a updated setting that enables them to reduce the quantity of AI-made content appearing in their streams. This initiative comes as the service announced that it now features more than 1 billion AI videos.
Testing and Rollout
This change is undergoing trials over the following weeks before a widespread release. This shift comes amid a rise in AI content, spurred by new AI video creators.
AI Proliferation Online
It has been noted that almost a tenth of the fastest-growing channels on another major platform only show content made by AI. A considerable share of this content is deemed mass-produced AI material, a term for inferior, factory-style content that is often absurd or surreal.
“We know from our community that a lot of users appreciate content created using AI tools, including AI artwork to science explainers, and we intend to provide users the ability to see more or less of that, depending on their own choices,” said a spokesperson.
Scale of AI Content
The platform disclosed that there are currently 1.3 billion videos on its app identified as AI-generated. Overall, in excess of 100 m media items are uploaded to the platform each day, making clips made by AI a limited percentage of its overall inventory.
How to Adjust Settings
Users will be in a position to reduce or increase the level of AI content they watch by using the content preference feature in the app and selecting “AI-generated content”. Further subjects that currently be modified under the setting encompass politics, style, cosmetics, and choreography.
Content Labeling and Policies
The platform’s policies mandate content makers to label “realistic” AI-generated content, and it forbids dangerous AI impersonations of well-known individuals or emergencies. Any believable AI video that is not labeled can be taken down under its terms of service.
Additionally, the service will henceforth add an “AI-made” tag to content created with its built-in AI features, or detected by an industry-wide initiative for spotting artificial media. This action is intended to stop users from attempting to evade the tagging system.
Responsible AI Funding
The company is also establishing a $2 million educational fund for professionals and organizations to produce learning resources about using AI responsibly. This program will support charitable organizations focused on educating computer science.
Moderation Strategy
TikTok has defended its safety measures, amid controversy over proposals to lay off a large number of content moderators in Britain. The company is planning to cut a significant number of roles in its trust and safety division in London, with trade unions and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A company official stated that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by filtering out the most harmful content ahead of it is viewed by humans. The company stated a notable drop in shocking and graphic content handled by safety staff over the previous year due to reliance on its machine learning processes.
We believe it is crucial to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we also think it’s highly necessary to minimize viewing of dangerous material as rapidly, which is the area in which a significant AI assistance is making a difference work at speed.”
